About U Sports Canada
U SPORTS oversees all Canadian university sports. It is the destination of choice for students who pursue excellence in both academics and athletics, and is recognized as one of the leaders in Canada’s national sports conversation. The U Sports organization reviewed their brand identity in 2017 and wanted a new web portal and communication tool to interact with its many target segments: athletes, sports enthusiasts, universities and the specialized press.
The portal brings together all the news on Canadian university sports, from 21 disciplines, and includes a calendar, all competition results, statistics, athlete cards, feature articles and resources for members and universities. This redesign proved to be a real challenge due to the variety and depth of the site’s content, both in terms of technology and user experience.
The scoreboard widget at the top of each page is available on all devices and gives you information you can access in real time, including the latest scores for all disciplines, in season.
New users acquisition
The new portal’s launch was a turning point for the organisation, fans and athletes, which earned it massive media interest. U SPORTS became a big player in the public eye. The results show in different ways: increased traffic, improved user engagement, and best of all, recognition in the form of awards from Boomerang, Awwwards and CSS Design Awards.