Scout Motors embodies the revival of an off-road legend. As the heir to the iconic Scout produced between 1961 and 1980, the American automaker is reimagining the spirit of adventure by bringing it into the electric era with two flagship models: the Traveler SUV and the Terra Truck.

As part of its launch, the brand needed a strong digital platform to convey its spirit of adventure, freedom, and connection and to invite the public to truly experience Scout. We were approached to refine key elements of the brand identity and design an immersive, interactive, and inspiring website. A unique mandate for a brand that is both young and legendary.